Stories about ecological irresponsibility catch headlines, and the unintended consequences of doing business are presented as the old conflict between villains and victims. Yet, the business community would rightly argue that they contribute to society by employing more people and supporting other industries in today’s world of interdependence. Moreover, people are willing to accept devastated landscapes to secure their jobs. Is there a solution to this vicious circle? What can be done to restore balance in nature from neglect, catastrophe and depletion? How can people aim their efforts correctly for developing sustainable solutions?